DE EN

01

INTERNATIONALIZATION

Competence through international Cooperation

International cooperation is becoming increasingly important today. International networks are of central importance for universities, for example when it comes to positioning in the research landscape or obtaining funding at European level. At the same time, transnational research cooperations are an important contribution to improving the quality of our own research. The BUDS is integrated into the European and worldwide network of science in research and teaching through a far-reaching network of national and international relations. University partnership agreements have been concluded with universities and colleges in Europe, America and Asia. It is also planned to participate in EU-funded research and exchange projects.

Berlin University contributes its expertise to national and international scientific networks and sharpens its scientific profile through research clusters, associated institutes and joint appointments with non-university research institutions. Concrete exchange programmes for lecturers and students have already been agreed with various universities, and joint study programes are also planned for the medium term.

02

INSTITUTE

Institutes and their
main activities

Research institutes are a central component of the BUDS research concept. Here, the respective focal points of the university are deepened and research assignments as well as international collaborative projects with university partners are carried out.

In particular, the AICC should explore the possibilities of AI in education. In addition, consultations for the use of don AI in companies are offered. Methods of Artificial Intelligence enable the realization of advanced cognitive skills within computer systems. Proactive planning, reasoning, autonomous learning, and understanding natural language are just some of such skills that characterize Intelligent Systems. These systems are particularly flexible, adaptive, and robust, accomplish complex tasks, and are being deployed in many areas. Fields of application of today's AI techniques include autonomous systems, process control, learning systems, Internet services, assistance and decision-support systems, and modern computer games. Research at the AICC focuses on AI approaches that can be made transparent (e.g., precisely specified decision algorithms, not genetic algorithms), so that humans can understand why AI systems behave as they do. For safety purposes, a mathematical equation defining general intelligence is more desirable than an impressive but poorly-understood code kludge.

Digital Security is a cross-sectional science supporting several parts of information technology like Cloud Computing, Identity Management, Digital Media, Communications, Digital Patient, Virtual Reality etc. Digital Security Techniques: Besides encryption, SIEM etc. a particular focus of the institute is security testing with the 5 methods Risk Analysis, Security by Design/Threat Modeling, Static Source Code Analysis, Penetration Testing and Dynamic Analysis – Fuzzing with the objective of identifying (especially unknown) security vulnerabilities (Zero-Day-Vulnerabilities) and thus to determine the current security level of a system.

The Penetration Testing training includes fully automatic scanning for security vulnerabilities as well as manual attacks. Monitoring and analysis of the world-wide attack landscape. In addition, the institute transports knowledge into your company through training, educates employees in all aspects of IT security, ensures information security, and also coaches employees in day-to-day operations.

In addition to the listed special areas, the institute also offers workshops and courses e.g. on the following security topics: management of information security, firewall security, identification of hidden functions (covert channels), computer forensics. Security methods include measures, features, selection of products and evaluation: firewalls, encryption, intrusion detection & protection, anti-viruses, etc.

The IFFI places the role of human choice and responsibility at the forefront of considerations of innovation. IFFI is committed to the ideas that Innovation is a complex process in which both social and technical elements and their interactions interact to create outcomes—some desired, others not.

Knowledge—its creation, its dissemination, and its validation—while an essential component to addressing contemporary challenges, must also be understood as contextual, contingent, and pluralistic. An thus Future-making needs to be a more interdisciplinary, more anticipatory, and more democratic practice.

For decades, the major challenges facing Europe have been the understanding between individual states and cultures and the building of a European identity. Both have, however, remained rather a matter of historians and intellectuals than they have been able to carry out on the continent across a wide range of bilateral relations with a wider public.

The corresponding constructive approaches and efforts are being put to the test, especially in the context of economic and social-political shortcomings. The Institute for European Communication and Identity will be close to practice and based on empirical research to identify the factors that are likely to develop communication and identity in Europe more constructively.

The existing research and practice in cooperation with socio-political and scientific partners is brought together and analyzed. Critical consideration is also given to the recent pro-Europe campaigns and the communication on European elections, which have hardly contributed to an improvement in the European mood, to a stronger identification with the European Parliament and a higher electoral participation.

The gidt institute is concerned with applied research in the fields of digital business models and digital business strategies, digital business, threat analysis, digital work and digital enterprise culture and digital business technologies (social intranet, big data, Internet of Things – IoT).

This development is driven by the societal framework conditions, such as technological advances (such as fast networks and mobile devices), the availability of venture capital in the education sector and the new generation, socialized with the almost unlimited availability of knowledge. The institute’s consulting offer includes analyzes of digital challenges for business models as well as the redesign of strategies, organization and workflows. The gidt offers companies products and services in the area of the new digital communication world.

In the context of social media, cloud computing, augmented reality and market research, new value creation options are analyzed, concepts are drawn up and concrete strategy recommendations developed. A special feature is the certification of the quality of services and the efficiency and effectiveness of corporate communications. Competent partner companies are on the side of the institutes and international cooperation can be used if necessary.

DAA is committed to the research in the analytics industry. DAA aims to become a respected clearinghouse for industry resources geared to furthering continued dialogue, education and unity among digital analytics professionals. In the Information Age, data has become an important factor. The IFD deals with the collection and processing, as well as the visualization and interpretation of data from various online sources. The goal is to measure success for any goal or business model, whether for eCommerce, B2B, B2C, media / information, teaching / training, charitable purposes, and much more. Likewise, security and privacy aspects are also highly relevant.

Digital Analytics has a very fast-growing and demanding job profile that has many facets and disciplines. Due to exponential growth and very dynamic changes, there is a particularly high demand for expertise and professional exchange.

In the course of technological change and economic development, the information factor is becoming increasingly important. Businesses are increasingly supporting their business processes and relationships through electronic information and communication tools. This changed the requirements for digital analysis. It's not just about supporting corporate and marketing strategies, it's also about analyzing and optimizing the entire digital value chain, and increasingly about linking digital data streams to other data sources.

FCB Research Centre (FCB)

The FCB Research Center for Media and Digital Management will operate within the Berlin School of Digital Sciences Berlin. It aims to contribute to the advancement of knowledge in the area of media and digital management and its application in starting-up, planning, controlling and designing the operations of media and digital organizations.

The Center’s research application domains include media management, digital media, media strategies and empirical analyses of Media Economics. The main focus of FCB is to collaborate with a variety of private and public sector media and digital organizations and to form both national and international research collaborations with re-search media and digital organizations and academic institutions.

The FCB will strive to make significan contributions to the promotion of a knowledge-based economy via the creation of new jobs in high-tech media areas and the design of new media products and services. The Center aims to develop a critical mass of professional researchers to work in the multidisciplinary area of media and digital management, while promoting national and international collaboration between industry, academia and research organizations in high-tech media areas of global importance.

The FCB aims to the establishment of an inspiring and stable research environment by employing researchers at various levels, who pursue media research opportunities in Germany and around the globe.

The Center for Digital Responsibility (CDR) devoted to analysis, research, exchange of knowledge and the role of digital communication in the emergence and management of conflicts, crises, wars, and cyber wars. The psychological and social factors relevant to this are addressed from the individual to the small group level up to the global level. Communication and media have always played a central role in conflict genesis.

With the Internet and the social networks, this role has once again clearly increased and received a new dimension. Whether cyber bullying in school and workplace, whether the role of the media in the context of dealing with refugees or external relations in Europe, whether web propaganda in videos of extremes, whether Internet warfare, the mechanisms of digital communication are central issues for the analysis of almost any conflict escalation as well as the possibilities for its containment.

At the CenCCC, the relevant activities will be bundled and further developed into a research center with an international focus. The focus is on the three-tone of basic research, applied research and advice on the conflict resolution. The focus is on the psychological and social psychological processes of conflict communication. For example: Why are crises communicatively more interesting than peace? Physiological, emotional, cognitive and social factors are explored in their interaction. Or: How do communication structures change in conflicts in social networks compared to face-to-face relationships? Anonymity and compliance processes are among the topics.

03

SCIENCE COOPERATION

Establish cooperative Connections

Even in today's age of globalisation, universities have to position themselves worldwide - and as always, there are new opportunities and new risks. The curriculum must focus less on imparting specialist knowledge than on problem-solving skills. Freedom of learning and student responsibility must continue to shape the university.

The cooperation with the Humboldt University of Berlin offers BUDS the opportunity to create a common digital platform at the highest qualitative level in the medium term and to establish a cooperative link to excellence research - and thus to international project cooperations - from the very beginning. In addition, joint professorships and Research Training Groups are planned to consolidate the BUDS' research approach.